Privacy Policy
Last updated: 17 February 2026
This Privacy Policy explains how AME Rentals ("we", "us", "our") collects, uses, stores and protects personal data when you visit our website amerentals.co.uk, use our booking portal app.amerentals.co.uk, contact us, or rent a vehicle from us.
Who we are
AME Rentals is the data controller responsible for your personal data under UK GDPR.
What data we collect
Contact & enquiries
Name, email address, phone number, message content
Bookings & rentals
Rental dates, location, vehicle type, communication history
Verification info
Driving licence details and right-to-rent documentation
Payments & invoices
Payment status, transaction references, invoices
Technical data
IP address, browser/device info, cookies and analytics data
How we use your data
- Respond to enquiries and provide quotes
- Manage bookings and rental agreements
- Carry out manual driving licence and right-to-rent checks
- Process deposits and rental payments
- Issue invoices and maintain accounting records
- Improve website performance and security
- Comply with legal and regulatory obligations
Lawful basis for processing
Contract
To provide vehicle hire services
Legitimate interests
Running and protecting our business
Legal obligation
Accounting, compliance, and record keeping
Consent
Analytics and optional cookies
Payments
Card payments are processed securely by our payment providers. We do not store full card details on our servers.
Your card data is encrypted and secured by PCI-compliant providers
Analytics & cookies
We use Google Analytics to understand how visitors use our website and to improve performance. Analytics data is anonymised where possible.
You can control cookies via your browser settings.
Most browsers allow you to refuse cookies or delete existing ones in Settings → Privacy.
Data retention
Your rights
Under UK GDPR, you have the right to:
Requests can be made via info@amerentals.co.uk
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be published on this page with an updated "Last updated" date.
Questions about your data?
Contact us for access requests or any privacy concerns.